had long focused the bulk of its marketing efforts on its flagship colas—Coca-Cola Classic, Diet Coke, and New Coke. Its lemon-lime-flavored soft drink, Sprite, by comparison, received little national ...

Fruto da collab entre The Coca-Cola Company e Pernod Ricard, o coquetel “Absolut Vodka & Sprite” chega ao mercado brasileiro com boas projeções, alimentadas, principalmente, pelo sucesso da bebida no ...