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Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative partnerships, industry experts say, ...
Brands or products associated with luxury of any kind can benefit from increasing affluence around the world. Still, brands that become too accessible are less appealing to super rich buyers.
While the top most of the pyramid, or the elite class, is just 4 percent of the overall population, the absolute numbers are far too attractive for any luxury brand to ignore. These numbers are ...
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