On March 11, Michelob ULTRA, the global beer sponsor of the NBA announced the world’s coolest promotion, an opportunity to ...

As part of the six-year extension through 2030, Anheuser-Busch brands Michelob Ultra, and Michelob Ultra Zero will be tapped ...

The CEO said growth has been pushed by brands Michelob Ultra and Busch Light, which were the top two share-gainers in the industry, and that A-B’s portfolio is “much healthier.” ...

(Bloomberg) -- Michelob Ultra beer is getting an upgrade: it’ll be served in cans made from the same aluminum used in Apple MacBooks. The appeal of the metal is a better carbon footprint.

New Year’s Eve, the night before Thanksgiving, and St. Patrick’s Day are the biggest drinking days of the year in the United ...

Michelob ULTRA Zero and NUTRL will be tapped as the “Official Beer Sponsor,” “Official Non-Alcohol Beer Sponsor” and “Official Hard Seltzer,” respectively, of the Presidents Cup ...