It documents the business-critical measurements needed to track the results of a marketing plan and the high-level technical requirements that make it possible. It doesn’t set benchmarks or goals.

This section will make up the bulk of your plan, and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you'll ...

Digital marketing is important for small businesses that want to reach more people and make more money. But a lot of small ...

Thinking about restaurant marketing? It might seem like a lot, but by focusing on some core principles, effective restaurant ...