Over the years, digital marketing has seen numerous revolutions. One of the most exciting shifts that have taken place ...

As brands strategize for the year ahead, non-endemic retail media is poised to reshape advertising approaches in 2025.

Below are examples of approved marketing campaigns that successfully ... UAB Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval System. This ...

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

For example, a Google and MTM survey of 12,000 ... and it didn’t get views primarily from advertising. Engagement signals played a significantly bigger role in this YouTube Short’s success ...

This places AM/FM radio among the highest ROI media channels, making it a cost-effective and high-impact investment for brands looking to maximize their advertising dollars. A real-world example ...