By Dorie Clark Since the mid-2000s, we’ve been hearing that content marketing – drawing customers to you through the creation of blogs, podcasts, videos, and more – is the secret to cutting ...

Portsmouth Tourism Director Keith Toler said two state grants totaling $42,500 will help the city boost ongoing fall and ...

I’ve found that past deceptive marketing practices have caused consumers to look for tricky wording in ads, read the fine print, read consumer reviews and do background research on companies.

Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion ...

Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and ...

sports Mavericks. Already a marketing draw, Luka Doncic is poised to dominate NBA Top Shot as NFTs become more mainstream Welcome to the world of digital sports trading, the latest off-court ...

A 2006 survey of 143 women by Women in Consulting, a professional networking organization in San Jose, California, found that 66 percent of those surveyed had launched firms that focus on marketing -- ...

Attention Marketing: With a litany of ideas saturating the advertising space, ingenuity has become an imperative marketing strategy for brands to isolate themselves from the welter of branding ...

When we’re hired to help develop and implement a neighborhood marketing program, the first step is a business-card drawing. This simple tactic provides several key pieces of information that ...