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But the brand that has used honesty about its product to greatest effect has to be Marmite. ‘You Either Love It Or Hate It’ is both a brand slogan and a truism so powerful that the words ‘like Marmite ...

Whether you love it or hate it, there’s no doubt that Marmite is a staple on the cupboard shelves of countless British ...

Except this isn't a paper about just one campaign. It's about all of them. This is the story of 'You Either Love it or You Hate It', and the pivotal role Planning has played in the creation, evolution ...

Over 260 participants took part in the study, where they were first asked to taste a 2g serving of Marmite on their tongue for 10 seconds, before filling out a questionnaire to identify their assumed ...

Either you love it or you hate it. It was first invented in the ... Interestingly, due to shortages of British Marmite during World War I, an alternative version was developed in Australia ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

You’ll either love it or you’ll hate it, and if it’s true love we have four other delicious Marmite-y treats for you. Marmite peanut butter is the latest addition to the yeasty family of ...

Some foods are inherently (and, in my view, undeservedly) divisive. ‘Love it or hate it’ splits opinions on things like ...