“Miller Lite has truly been a story in the making for 50 years,” Vice President of Marketing Ann Legan told Beer & Beyond.
Miller High Life reintroduced High Life Light last week after discontinuing the beer in 2021 along with 10 other ...
Nick Kindelsperger, When Miller Lite launched in 1975, it was a new brand that created the then-unproven light beer category.
Molson Coors is known for Miller Lite, Coors Light and other beers. But the company has been building a portfolio of ...
"Beernaments" fit snugly around 8 oz. cans of Miller Light Dave Quinn is a Senior Editor for PEOPLE. He has been working at the brand since 2016, and is the author of the No. 1 New York Times best ...
Miller Lite seeks to fuel brand authenticity in launching the brand?s first user-generated national television commercial, encouraging fans to share their Miller Time photos in a communal celebration ...
Miller Lite, a beer brand, increased the relevance of the brand during the 2021 Christmas season by appealing to younger consumers with 'Beernaments'. Beernaments proved that while brands may face ...
Molson Coors Beverage Co., distributor of Miller Lite, Coors Light, and more than 40 beverage brands, has used product placement for years to promote its brands as beers that consumers want to ...