INDIANAPOLIS (WISH) — This year, a catchy phrase captured millions of people, with a rise in popularity that has spread across social media platforms, news outlets and even dictionaries.

a black pillbox hat and tons of glittering gold jewelry, exemplifying the picture of great taste. Very demure and very mindful if I do say so myself. It all started when a video of influencer ...

Mashable's Christianna Silva provided a detailed breakdown of the trend, but in short, Jools's playful rants about how she’s "demure," "mindful," and "cutesy" in her day-to-day activities took ...