It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was 'Barbie,' but there's a reason why 'A Minecraft Movie' already doing so well: It's seriously funny.

The Minecraft Movie's director says he has been "laughing my brains out" at the trend for audience members shouting out, jumping up and down, and in some cases throwing popcorn in the air during screenings.

"It's weird when you're having too much fun and the cops get called," said director Jared Hess, adding, "I'm just glad people are making memories"