It demonstrates thoughtful leadership, reputability, and inspiration to potential investors, employees, or donors. Mission statements can sometimes be very lofty and far too unrealistic and this ...

LinkedIn is speaking to its employees, not its service users (referred to as ‘them’) in this example, ensuring a unified team front. David Newns, serial entrepreneur and investor, stresses that a ...

CJR’s mission is to be the intellectual leader in the rapidly changing world of journalism. It is the most respected voice on press criticism, and it shapes the ideas that make media leaders and ...

From one-line mantras to forward-thinking philosophies, these eyecare businesses show how to craft mission statements that resonate with patients and inspire staff.

A program (e.g., department, school, or program) mission statement includes a description of the broad purposes the program is aiming to achieve, the primary functions or activities of the program or ...

Writing a vision statement for your business can be challenging because it must define your company, values and future goals. While many established companies focus on their mission statement ...