Mission statements serve several purposes including ... Companies may struggle with "wordsmithing" or simply rearranging words instead of trying to generate value. Some people on the outside ...

A sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies A mission statement defines what an organization ...

Mission statements are based in the present and convey ... Employees can identify common themes, describe the organization’s future in words or use visual branding tools as a basis for the ...