Mobile marketing is having an increasing influence on the purchasing decisions of Generation Z in Poland, according to a ...

In the early days of desktop computers, the idea that the digital landscape would one day become a predominantly mobile-driven industry was not really envisaged. Well, maybe it was by the ...

Imagine what further localization efforts can do. In Japan, McDonald's runs mobile marketing campaigns that are customized for the customer, with ads and coupon offers geared toward previous purchases ...

The Center for Digital Democracy and the U.S. Public Interest Research Group have joined forces and petitioned the Federal Trade Commission to investigate mobile marketing practices. The two groups ...

Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today ...

Retailers who are early adopters in the development of mobile marketing strategies can take advantage of executing successful campaigns that are quite literally at a consumer’s fingertips.

In an age where financial independence and passive income streams are coveted more than ever, the allure of quick and easy ...

The Mobile Marketing Association has released its first global code of conduct to help marketers with ethical guidelines on mobile marketing campaigns. The code builds on the MMA's code of conduct for ...

Target utilizes mobile capabilities in a number of ways. Since 2005, Target has used text messaging in select advertising and marketing campaigns. Our goal is to be fresh and innovative ...

Mobile Marketing Magazine sits down with Spotify, Head of Global Sales & Partnerships, Brian Berner to discuss executing mobile-first marketing strategies to stay ahead of competitors, enhancing user ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

We recently published a list of 10 AI Stocks Dominating the News This Week. In this article, we are going to take a look at where AppLovin Corporation (NASDAQ:APP) stands against other AI stocks ...