As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

RCS and AI are revolutionizing mobile messaging by enhancing personalization, engagement, and conversions. Discover how these technologies drive next-level customer experiences.

Applovin (NASDAQ: APP) has left shareholders head over heels with an enchanting 379% return over the past year. The ...

Imagine what further localization efforts can do. In Japan, McDonald's runs mobile marketing campaigns that are customized for the customer, with ads and coupon offers geared toward previous purchases ...

Trying to figure out how to cost out a mobile marketing program and how long it is going to take from start to finish and launch can be a challenge. It is important to understand where the key cost ...

In this article, we will discuss the role of mobile popups in marketing strategies and explore ideas for using them effectively. The average website visit lasts only 54 seconds, so it’s hard to ...

Marketing mobile games is about creating a deep connection between your creative journey and the audience destined to cherish it. As the mobile gaming market grows rapidly and becomes ever more ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...