In the early days of desktop computers, the idea that the digital landscape would one day become a predominantly mobile-driven industry was not really envisaged. Well, maybe it was by the ...

Dig deeper: Why we care about mobile marketing “[RCS] finally will come with the feature sets we’ve all been waiting for that we believe will knock out any of those hesitations that ...

Imagine what further localization efforts can do. In Japan, McDonald's runs mobile marketing campaigns that are customized for the customer, with ads and coupon offers geared toward previous purchases ...

In an age where financial independence and passive income streams are coveted more than ever, the allure of quick and easy ...

The Center for Digital Democracy and the U.S. Public Interest Research Group have joined forces and petitioned the Federal Trade Commission to investigate mobile marketing practices. The two groups ...

Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today ...

While fashion brands will be all over social media this week to drive the conversation around their latest looks at New York's Fashion Week, mobile marketing will likely not have much of a presence ...

Over the past few years mobile marketing has opened up new opportunities for firms to communicate and engage with their target audience in a more effective way. However, the potential of this tool has ...

Mobile Marketing Magazine sits down with Spotify, Head of Global Sales & Partnerships, Brian Berner to discuss executing mobile-first marketing strategies to stay ahead of competitors, enhancing user ...

Target utilizes mobile capabilities in a number of ways. Since 2005, Target has used text messaging in select advertising and marketing campaigns. Our goal is to be fresh and innovative ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

NP Digital, a leader in end-to-end digital marketing, has announced a strategic agreement to acquire Yodel Mobile, the 2024 App Growth Awards App Marketing Agency of the Year. This acquisition ...