SAN ANTONIO -- Increasingly in college basketball, cash is king. The money the best players can command in NIL is rapidly approaching some of the dollars that the best coaches make and while many ...

No Cinderella teams. And fans are taking notice. One user, Degens, posted, “NIL did the impossible. It made March Madness boring.” Another, Williams, wrote, “New normal. NIL has killed March ...

While Gohlke was able to navigate the new-found attention, brand interest and NIL opportunities, there was an opportunity for more efficiency, especially during the madness of the NCAA Tournament.

SAN ANTONIO — More than the deep runs in March Madness, the 660 victories over ... claiming he did not make good on promises to pay them NIL money in a dispute seen elsewhere this past season.

Cinderella leveled up, transferred, took the better NIL deal and lives in the power ... conversations about the value of Cinderella in March Madness among the power conference brokers?

On Sunday, March 30, the third-seeded Tigers were eliminated ... In her third collegiate season, Flau'jae Johnson, whose NIL value is $1.5 million per On3, dazzled with averages of 18.6 points ...

The proliferation of NIL money and the lack of ... All we know for sure is the impact it’s had so far on this NCAA tournament: March Madness has been March Mehness. Half the remaining teams ...

The impact of these financial investments is already evident, with Arkansas gaining national recognition for its NIL setup. A CBS poll of over 100 Division I coaches ranked Arkansas among the top ...