Over the years, digital marketing has seen numerous revolutions. One of the most exciting shifts that have taken place ...

Native ads = Creation + distribution A simple way ... de-valuing their inventory in the eyes of marketers. For example, say a marketer commits a $50,000 budget and the publisher commits 2 million ...

Investment banker Terence Kawaja of LUMA Partners passed along his latest chart on the ad tech world. This chart looks at the world of native advertising, which is a hot topic right now.

John Oliver had a few thoughts to share on native advertising on Sunday for his HBO show "Last Week Tonight." Spoiler alert: he's not a fan. Native advertising, content that is seamlessly ...