Native ads = Creation + distribution A simple way ... de-valuing their inventory in the eyes of marketers. For example, say a marketer commits a $50,000 budget and the publisher commits 2 million ...

Native advertising spend is expected to rise by 372 per cent from 2020 to 2025, according to research performed by in-feed native advertising platform, Adyoulike. By combining the overall digital ad ...

John Oliver had a few thoughts to share on native advertising on Sunday for his HBO show "Last Week Tonight." Spoiler alert: he's not a fan. Native advertising, content that is seamlessly ...

In the battle against climate disinformation, native advertising is a fierce foe. A study published on March 4, 2025 in npj Climate Action led by Boston University (BU) researchers, in collaboration ...