It was an all-hands-on-deck effort after the AFC Championship as team members from Sandlot Goods and Made in KC unloaded box after box of newly produced Super Bowl-ready apparel. They're among the businesses across Kansas City that are trying to savor — and capitalize on — this unusual moment.

Taylor Swift has been an integral part of Chiefs Kingdom since she stepped out publicly with Kansas City's famed tight end Travis Kelce in fall 2023. And now the team's owner, Clark Hunt, has spoken out about how the "Taylor Swift effect" has affected the team.

As the Kansas City Chiefs head to Super Bowl LIX, their seventh Super Bowl ever as well as their fifth appearance in the past six years, believe it or not they had very famous fans before Taylor Swift started dating Travis Kelce.