"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...

Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

Caitlin Clark and Angel Reese make up one of the greatest player rivalries in American sports.  The two WNBA All-Stars have been playing against each other ...

On the flip side, avoiding ADA or failure to engage in rivalry may open the door for third brands to break into the top. For instance, rather passive Adidas appeared to have ceded its Nike-challenger ...

Nike’s new chief executive officer Elliott Hill is making the rounds with top industry analysts to update them on the state ...

Despite the very public competitive rivalry between the brands ... Out of all the sneaker brands offering players contracts, Nike and Adidas are easily the two biggest, with Nike subsidiary ...

It still hasn’t been officially announced but Liverpool will be partnering with Adidas once again from next season. The current partnership with Nike will come to an end once the deal runs out ...

Not only did Harden play at a high level, but he used the rivalry game ... in adult sizes on the adidas website and at select retailers. After starting his career with Nike, Harden switched ...