Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without running an ad during the Super Bowl, Nike debuted its "So Win" campaign ...

Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

Shimone cringed as she looked through the negative comments and snide remarks of Nike fans on Adidas's Facebook page: "Congrats on finally getting the running shoe we had two years ago!" Ugh. Despite ...

When Nike suggested that 2019 would be its year for women, it wasn't just talk. One step into its flagship store in New York City made it clear that this campaign was going the full mile — and ...

When it comes to sportswear, Nike and Adidas reign supreme. But maybe they shouldn't get too comfortable. Puma, a German sportswear company, is making notable gains. And though the company is ...

The story of Adidas and Puma is not just a tale of corporate rivalry; it’s a saga of sibling battles that changed the sportswear industry. Born from a bitter feud between two brothers, this ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth ...