Morgan Stanley analysts wrote that soft-drink and beer makers stand to benefit as Americans consume less booze.

"Soft drinks are not substitutes for water or fresh ... Juices prepared freshly ought to contain no more than 100–150 grams of entire fruit. "Whole fruits are preferable as they contain fiber ...

The Texas Legislature and federal government are both weighing plans to ban SNAP recipients from using benefits on soda and other sugary drinks.