Fans of the classic Kool-Aid flavored drink mix are excited to try a brand-new line of Kool-Aid sodas featuring five ...

The destructive TikTok challenge requires teens mimic the popular Kool-Aid commercials, in which the bright-red drink’s ...

This case study describes a campaign in the US by Kool-Aid, a beverage brand owned by Kraft, which sought to convert passive awareness of the brand into sales by targeting mothers on social media. The ...