Firms will likely resort to cost-cutting, and much of those cuts will affect marketing budgets ... conversion (CPC), therefore enabling a much better comparison of campaign efficiency compared with ...

Influencer agencies taking over traditional relationships ... Arguing that influencer marketing is less prominent in Asia compared to the global scale, VJ Anand, founder and chief experiment ...

In the ever-evolving landscape of marketing, where digital strategies reign supreme, traditional branding techniques continue ... perceived as more trustworthy sources of information compared to ...