When Southwest Airlines announced significant customer service changes in July 2024, including the end of its open seating policy, it said bags would still fly free ... and get the best value for ...

Months after ditching its open seating policy, Southwest Airlines is ending its most recognizable perks: Free checked baggage ...

In September, Southwest's then chief transformation officer, Ryan Green, told analysts that its analysis showed Southwest would lose more money from passengers defecting to rivals if it started ...

Last year, Southwest said its "rigorous research" found it would lose that much in market share if it started charging bag fees ... year that it's moving from open seating to a single-class ...