Last year, Pepsi revealed a new brand identity, including a brand new (or is that old?) logo. With the trend for resurrecting heritage branding gathering page, we're seeing lots of big brands take ...

Undeniably Pepsi The logo and visual identity thoughtfully borrow equity from its past and incorporate modern elements to create a look that is unapologetically current and undeniably Pepsi.

The experiences became a running joke amongst Clif and his friends, and it inspired him to reimagine Pepsi's logo with a new slogan that honestly portrayed the soft drink as the second choice of ...