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Cola wars heat up: Pepsi’s nostalgic jab at Coca-Cola amid Campa Cola’s aggressive pushPepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...
With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...
This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...
Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...
Coca-Cola is the undisputed leader of the global beverages market, but what would happen if its arch rival, Pepsi, gets a hold of Coca-Cola’s trade secrets? The closest we got to finding an ...
On March 17, PepsiCo, Inc. announced that it had reached a deal to acquire prebiotic soda brand Poppi for a net purchase ...
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