Greyser, Stephen A., and Michael Mondello. "Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning." Harvard Business School Case 919-403, September 2018. (Revised March 2019.) ...
Kerr, William R., Daniel O'Connor, and James Palano. "Influencer-led brand building: Hairitage and the McKnights." Harvard Business School Case 825-066, August 2024. (Revised December 2024.) ...
If everyone is a brand, you need to boost yours and get comfortable marketing it. Regardless of what your position may be in an organization—from the very top to somewhere further down the ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback