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Greyser, Stephen A., and Michael Mondello. "Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning." Harvard Business School Case 919-403, September 2018. (Revised March 2019.) ...
Kerr, William R., Daniel O'Connor, and James Palano. "Influencer-led brand building: Hairitage and the McKnights." Harvard Business School Case 825-066, August 2024. (Revised December 2024.) ...
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