and the iconic DKNY long coat (a fail-safe for full-body warmth). But the lineup doesn’t stop at these viral favorites. Levi’s denim puffer is rewriting winter cool. Hollister’s pink puffer ...

The best puffer jackets will likely be one of your biggest style investments of the season, so shopping for one early this fall will pay off as the most in-demand silhouettes are still in stock.

In baby pink, this Mango puffer jacket is quickly rising up our wishlists. The shade is so perfect for day-to-day wear – just pair with a grey cardi and leggings to tap into the balletcore trend.

Check it out: The giant pink puffer jacket look, which actually hails from 2016, is the design child of Ella Boucht. However, the coat (which had ‘viral meme’ written all over it, even then ...

Women's puffer jackets have gone from a utility piece reserved for braving the chill or holidays in colder climates to a versatile wardrobe staple that can be worn to the gym or the office.