Some ad slogans became so famous that people used ... The line, moaned in the TV spot by poor, miserable Ralph to his sleepy wife, came to copywriter Howie Cohen after overindulging at a dinner ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...