Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

Slogans are key to marketing a brand. A catchy slogan, like Nike's "Just Do It," can become iconic. Yet as brands and their customers evolve, slogans evolve, too. This infographic, via ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...