Deion Sanders-inspired colorway of LeBron James' signature shoe will soon hit retailers, joining the upcoming "Prime 93" ...

This is the first DT3 not to include gold or even black and/or white ... of a young Deion Sanders’ face can be seen from underneath on every Diamond Turf 3 model. Before the images of this ...

Deion Sanders, the Hall-of-Fame coach affectionately known as "Coach Prime," has extended his tenure at the University of Colorado, signing a five-year, $54 million contract. The deal, finalized ...

Coach Prime will remain in Boulder, Colorado, for the foreseeable future. Deion Sanders and Colorado agreed to a five-year extension worth $54 million, which runs through the 2029 season and ...

"Whatever you want. I'm good. I'm not sensitive. Anything," he said. (1:50) Deion Sanders started getting called Prime Time during his high school basketball career after he dropped 37 points in ...

Shelomi gets Deion Sanders ... would become "Prime Time." Knowing that defensive backs were not highly paid in the NFL, he made a conscious decision to create a marketable image.