With its entry into NASCAR broadcasting, the $2 trillion broadcaster Amazon Prime Video has notably shifted the focus toward ...

L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore.

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast of ...

Amazon’s first Cup race drew a peak of 2.92 million viewers, more than any NASCAR cable race in the last three years.

NASCAR on Prime Video introduced the burn bar for its Cup Series broadcast, providing better insight into the fuel strategy of different teams.

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

Amazon Prime Video is the first streaming-only broadcast partner for NASCAR Cup Series racing. Here's what to know about the ...

Amazon has just completed its first season streaming NHL games in Canada when the digital giant wasted no time in unveiling ...

ALL Premier League matches outside of the 3pm blackout will be shown on UK television starting from next season. However one ...

Dale Earnhardt Jr. makes his Amazon Prime NASCAR broadcast debut in a pivotal moment for the sport's digital evolution and audience transformation.

But there’s been a big change in 2025, as a handful of races aren’t on broadcast TV or cable – but rather streaming. Sunday’s ...

NASCAR has a new television partner beginning this weekend at Charlotte. Amazon Prime Video will broadcast the next five Cup Series races, starting with the Coca-Cola 600 on May 25. Prime Video is ...