Not necessarily - a recent McKinsey survey found that 82% of employees believe it’s important for a business to have purpose, and 72% said this should be prioritized over profit. Driven by ...

I had the pleasure of speaking with host Jay Frost on the Frontlines of Social Good podcast last week. We talked about a ...

In an age of rapid technological innovation and global mutations, leaders need to think, adapt and lead based on facts and ...

Laysha Ward’s new book, ‘Lead Like You Mean It,’ We caught up with Ward to talk about the power of purpose-driven leadership, the relationships that have shaped her success, and the advice ...

Methods for purpose-driven leadership: Share the why: Describe how tech projects contribute to the purpose and help both staff and clients. Integrate strategy with a purpose: Before committing to ...

We foster an environment that encourages employees to feel personally invested in our purpose,” said Tammi Wortham, senior vice president of Human Resources at Sun Life U.S. “Our dedication to purpose ...

Biplob emphasizes, “When top leadership drives and spends time on aligning purpose, it sets the tone for the entire organization.” Transparency is another cornerstone of purpose-driven work.

I've seen firsthand how purpose-driven marketing in B2B builds stronger partnerships, enhances customer loyalty, and sets your business apart in a competitive landscape. It's not just about what you ...