A recent McKinsey survey found that 82% of employees believe it’s important for a business to have purpose, and 72% said this ...

In Stories That Stick, Kindra Hall emphasizes the power of storytelling to connect with emotions and reinforce a company’s ...

People with a higher sense of purpose experience a 46% lower mortality risk and are 33% less likely to develop sleep problems.

When it comes to happiness, the data is clear. The Harvard Adult Developmental Health Study, which has tracked the lives of thousands of people for over 80 years, offers one undeniable conclusion ...

Yet history shows that even the smallest group of passionate, purpose-driven people can spark massive societal change and revolutionize industries, creating a huge ripple effect. We need that kind ...

The bottom line result is that purpose-driven, people-centric, values-driven companies outperform. Not just because they do better sustainably over time, but because they avoid the risk. They avoid ...

A purpose-driven business creates a nurturing environment ... Whole Foods Market's mission of "Whole Foods, Whole People, ...

However, decision-makers are still people, and they are motivated by emotions and values. In fact, 44% of consumers are purpose-driven, whereas 37% are value-driven. When you align your purpose with ...