They make the economy more human. Because businesses should serve people, not just profit from them. When we support purpose-driven businesses, we’re not just supporting a brand but a movement ...

I had the pleasure of speaking with host Jay Frost on the Frontlines of Social Good podcast last week. We talked about a ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Many B2C companies, such as Pepsi and even Nike, have "purpose-driven" rhetoric that is viewed as mostly marketing by some people. Major B2B companies, on the other hand, seem to be focused more on ...

A purpose-driven business creates a nurturing environment ... Whole Foods Market's mission of "Whole Foods, Whole People, ...

However, decision-makers are still people, and they are motivated by emotions and values. In fact, 44% of consumers are purpose-driven, whereas 37% are value-driven. When you align your purpose with ...

More people, especially younger generations ... transfer deep customer empathy into unrivaled products. The purpose-driven fintechs we partner with, for instance, focus on a variety of features ...

The bottom line result is that purpose-driven, people-centric, values-driven companies outperform. Not just because they do better sustainably over time, but because they avoid the risk. They avoid ...

A new generation of corporate leaders is rewriting the rulebook, championing purpose-driven strategies that serve their people, customers and the planet. This shift was on full display at the ...