And the real story behind the success of this latest iteration of the Campaign for Real Beauty lies in the principle that this woman is comfortable in her own skin. Being herself feels better than ...

How to inspire the other 96% to feel the same? A decade after Campaign for Real Beautystarted Dove wanted to modernize its mission. In a radical strategic shift, Dove evolved the social debate beyond ...

This case study shows how Unilever rolled out the latest phase of its 'Real Beauty' campaign in India, by challenging stereotypes on Twitter with a campaign burst that lasted just eight hours, but ...