The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as ...

I t feels like just yesterday that I was reviewing the Valentine’s Day Reese’s Red Velvet Cups. Here I am, not even two weeks ...

Reese’s new Jumbo Cup, which is as big as not one, not two, not three, but four Reese’s King Size Cups. As they said in the advertising campaign to the generally reviled 1998 American take on ...

Reese’s, which used last year’s Super Bowl to successfully launch Reese’s Caramel Big Cups, is back in the game. In a 30-second spot from Erich & Kallman, scheduled to run in the second ...