Udder Success: A Brief History of the ‘Got Milk?’ Campaign
During a brainstorming session, ad partner Jeff Goodby of Goodby Silverstein & Partners jotted down a tagline: “Got milk.” ...
Got Coke? Struggling Cola king bets milk business will ‘rain money’
Cola's office in Chicago's trendy West Loop, the soda giant's iconic logo is noticeably absent. In its place is a giant ...
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Got Milk? The History Of Dairy's Most Notorious Marketing Campaign
"Got milk?" wasn't the first attempt at steering Americans back to the great source of calcium. In 1984, the National Dairy Board coined the slogan, "Milk: It Does a Body Good." The campaign tried ...
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Milk Consumption Is Down. Celebrity-Backed Ads Won’t Change That.
Brian Kateman covers ethical technology and consumer trends. The Queen Latifah ad addresses the concept of “milk shaming,” the practice of judging someone for drinking dairy milk instead of ...