Cultural influence on pricing strategies: How national values shape round, just-below, and precise price tags
It is well known that culture influences consumer behavior, but the impact of culture on pricing is less studied. One way ...
EurekAlert!14d
Round up, just below, or precise amount? Choosing the final price of a product may be just a cultural thing
One way culture might reflect in price tags is through price endings, which can be round (eg $10.00), just below (eg £9.99), or precise (eg €9.87). While all these price endings are common ...