In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s ...

Sacramento Kings fans who made the trip to San Francisco taunted the Golden State Warriors with their "Light the beam" chant ...

There’s a bit of excitement added to every Sacramento Kings home win thanks to “The Beam,” a purple light that shoots into the sky above the Golden 1 Center in celebration of the victory.

The first signature shoe for Sacramento Kings guard and Curry Brand ... with neon green representing the bright light that comes from the beam after a win. The Curry Fox 1 'The Beam' colorway.

For Kings fans and sneaker enthusiasts, the Fox 1 ‘The Beam’ offers a chance to step into the shoes of one of the NBA’s most ...

DeMar DeRozan led a thrilling Kings comeback and compared Sacramento’s Beam to the Bat-Signal, as their win streak hit five ...

When it was over, Kings center Domantas Sabonis joined public address announcer Scott Moak at the scorer’s table to light the beam, signaling victory in Sacramento for the first time since a Dec ...

The Oakland Athletics are going to eventually become the Las Vegas Athletics, if the organization's plan comes to fruition.

The first signature shoe for Sacramento ... light that comes from the beam after a win. The sneaker sports neon green fur at the top of the tongue, the perfect backdrop for a purple DFox logo ...

There’s a bit of excitement added to every Sacramento Kings home win thanks to “The Beam,” a purple light that shoots into the sky above the Golden 1 Center in celebration of the victory. Curry Brand ...