Sake producers are struggling to find a way to keep the party going as whisky continues to gain ground among drinkers in the ...

Following its inclusion on UNESCO’s cultural heritage list, Japanese brewers hope to showcase the true identity of sake and ...

Once confined to Japanese restaurants and karaoke clubs, sake has found its way onto drinks lists and supermarket shelves up and down the country. Waitrose announced searches on its website for ...

Sake, the drink of choice for the nobility in “The Tale of Genji” — Japan's most celebrated work of literature — has been widening its appeal, boosted by the growing international ...

Japanese sake exports rose 6.4% in 2024 ... where nihonshu has been successfully branded as a luxury drink, the value per liter was over ¥2,000. With the addition of traditional knowledge ...