The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
"At that time in the US, Coke Cola was running this 'Share a Coke' ad campaign. Basically, they printed a bunch of labels on their bottles that said 'Share a Coke with *Person's Name*." ...
First launched in 2011 as an industry-first personalization campaign, 'Share a Coke' replaced the brand logo with consumers' names, revolutionizing engagement. Now the campaign evolves with a richer ...