Social connections influence malaria prevention more than personal choices or expert advice, shaping health behaviors.

According to a recent study by John D. Dimoff, Ph.D., Assistant Professor of Graduate Psychology at Chatham University, ...

Latané and Darley attributed the bystander effect to two factors: diffusion of responsibility and social influence. The perceived diffusion of responsibility means that the more onlookers there ...

People's social connections play a critical role in determining whether they adopt preventative health measures that could ...

32%) and visit brand pages on Facebook (43% vs. 30%). In addition, moms are more likely than other women to believe they can influence companies by voicing opinions on social networks (63% vs. 56%).

ISLAMABAD: With the growing influence of social and digital media, wedding traditions in the country have undergone a significant transformation. Once a simple celebration, weddings have now ...

Social media as travel guide. Gen Z youth is one scroll away from landing on their dream vacay.(Shutterstock) Gen Z is a force to be reckoned with when it comes to maneuvering soc ...