Social media advertising is bigger than ever, with global ad spend projected to hit $239 billion in 2025 and $273 billion by 2026. But for marketers, bigger doesn’t necessarily mean better. A new ...

The COVID-19 pandemic has driven down social media advertising rates globally, and it has also led to a decline in engagement with campaigns, according to recent research from Social Bakers. The ...

Creating social ads that win and engage customers isn't something that can be done overnight. And the most effective tools to maximize time and resources are rarely one-size-fits-all. But for social ...

SOCIAL MEDIA IS a powerful tool for eyecare practices. Platforms like Facebook and Instagram help ECPs reach potential ...

The dynamic nature of the interaction on social media—whether direct communication or passive liking—enables businesses to leverage free advertising opportunities from eWOM (electronic word-of ...