Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

Businesses are constantly searching for innovative strategies to boost their online presence and drive meaningful engagement.

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

Explore 50+ statistics on casino marketing and gambling ads in 2025. Discover spending trends, social media impact, and ...

Even small tweaks to your ads and targeting can lead to big ... be shown to more people more often — the holy grail of social media marketing. Example marketing materials (Source: Coffee and ...

What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

Consumer Trends Report reveals key insights into consumer behavior, including brand perception, product discovery, and ...

Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand ...

However, social media ad spending saw a 20% YOY increase ... In terms of media analysis, the report revealed that search engine marketing (SEM) ranked as the fourth largest medium, capturing ...

A human rights campaigner, Tanya O'Carroll, has succeeded in forcing social media giant Meta not to use her data for targeted ...

Under the new regulations, all SEBI-registered intermediaries must register on social media platforms using their email IDs and mobile numbers listed on SEBI's SI Portal ...