Build a content plan that streamlines workflow, aligns with goals, and drives results. Grab your free template and start ...

The reality is, social media is an ever-changing marketing environment. The only sensible way to keep pace without losing your footing is to start with a plan. 2. Include your loyalty program If you ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year ... Respondents say their top area of concern related to their media/marketing ...

Social media is the new front door for small businesses — forming an integral part of any business's marketing plan. Man ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan ... social media campaign, a marketing asset should effectively communicate a company’s core value proposition. For example ...