Discover how Herb Kelleher's bold vision and Dallas Love Field shaped Southwest Airlines into America's most admired low-cost ...

Southwest CEO Bob Jordan said changes like scrapping its signature policies of unassigned seating and "Two bags fly free" will make billions.

DALLAS — For the first time in its 53-year history, Southwest Airlines announced it will be laying off hundreds of workers at its Dallas headquarters. On Monday, the airline announced it will be ...

Southwest Airlines will lay off 1,750 employees at its Dallas headquarters for the first time in its history. Southwest Airlines laid off 15% of corporate staff amid restructuring to save $300M ...

Southwest Airlines pioneered the low-fare, no-frills airline model. But Southwest is now ending open-seat boarding, a distinct part of its successful five-decade-long model and its brand identity.

Southwest Airlines is entering a new era, whether its shareholders, customers and leaders like it or not. The Dallas-based air carrier won’t have its longtime open seating policy. It’s adding ...

Southwest Airlines is shifting to assigned seats for the first time in its history, a change that will allow the low-fare carrier to charge a premium for some of the seats on its planes.