With wavy hair types more prone to dryness, humidity and frizziness, I thought I'd try and test the famous Color Wow Dream Coat Supernatural Spray. After all, the spray claims to be an award ...

It wasn't until I saw this Color Wow lifting spray make the rounds on my social media feeds — which prompted me to immediately purchase one for myself — that I finally unlocked the secret code ...

Think Color Wow’s cult dream coat spray (one sells every five seconds, reportedly) or Ouia’s in-shower hair gloss (every beauty editor’s worst-kept secret). Lear says “using products that ...

“A lot of consumers had to take their hair care into their own hands, whether it be color or care, and a lot of them turned to salon brands.” “What historically used to be a shampoo and ...