The soda offers a cherry-lime flavor and unique cooling sensation that has won over both Sprite fans and former skeptics. Now ...

A recent addition to the Sprite roster has been such a success that it is now here to stay. A limited edition of the Coca-Cola drink Sprite has proved so popular with consumers that it has been bumped ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, ...

Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...

The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...

Speaking of big changes, rumors are circulating online that a major $1.5 billion deal is on the horizon for the sparkling ...

Warren Buffett, “The Oracle of Omaha” and the greatest investor of all time, has built generational wealth for himself and ...

Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...

According to Marketing Dive, Sprite Chill made $50 million in retail sales after just 21 weeks, making it the top-selling new Coca-Cola product of the year—so giving the drink a permanent spot was a ...