The soda offers a cherry-lime flavor and unique cooling sensation that has won over both Sprite fans and former skeptics. Now ...

A recent addition to the Sprite roster has been such a success that it is now here to stay. A limited edition of the Coca-Cola drink Sprite has proved so popular with consumers that it has been bumped ...

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, ...

According to Marketing Dive, Sprite Chill made $50 million in retail sales after just 21 weeks, making it the top-selling new Coca-Cola product of the year—so giving the drink a permanent spot was a ...

The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...

Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...

Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...

Coca-Cola products are officially back in Costco food courts as of this summer, but customers are already seeing Coke ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.