Without a clear strategy, nonprofit leaders risk operating from a reactive stance rather than driving growth and making an impact.

What can your brand learn from it? Think of your mission statement as a business strategy, not just a general roadmap. Kier does this well. Its statement uses the verb ‘deliver’ to show it is ...

A specific strategic planning environment has been developed to help ETH Zurich fulfil its mission and achieve its goals. This reflects its unique qualities as a knowledge institution which is ...

“While a mission statement focuses on the purpose of the brand, the vision statement looks to the fulfillment of that purpose,” said Jessica Honard, co-CEO of North Star Messaging ...

The Milwaukee County Zoo and its nonprofit partner, the Zoological Society of Milwaukee, have announced a new vision, mission ...

"The brand communication platform should consist of key strategy statements..." The brand communication platform should consist of key strategy statements – from the brand vision, a brand ...